PILLAR POWER

Powering those strategic pillars is one or more of CSC’s core disciplines, within which many other activities fall, depending on clients’ business and communications challenges:

Sustainability Communications
Media Relations & Spokesperson Development
Issues Management
Crisis Communications

Sustainability Communications

At CSC, sustainability is defined as any activity or group of activities that meets the current needs of the planet and its inhabitants while not compromising the ability of future generations to do the same. While that goal may be as hard to achieve as it is to say, it is exactly what today’s global society expects. And, quite simply, if that is what society expects from business, it is what business needs to expect of itself. Given that reality, sustainability communications nearly always support, in some way, each of CSC’s strategic pillars, making it an essential part of all public relations activities. For information about how we’ve used sustainability communications to benefit clients’ businesses, contact us.

Media Relations & Spokesperson Development

A popular misconception is that the media is to be “managed.” While management is a large part of CSC’s media relations philosophy, it is the news sources that are managed, not the media itself. Key to this approach is positioning CSC clients as topical experts that, due to their expertise, become credible news sources. Central to this is a spokesperson development plan that includes introductory, intermediate and advanced media training, depending on the source’s experience. For specifics about how our media relations and spokesperson development programs might benefit your business, contact us.

Issues Management

While it may seem to be defensive in nature, issues management is at its heart a proactive endeavor. As CSC engages in issues management activities, it does so with the objective of winning a battle for public sentiment before it is fought and, in so doing, preventing an issue from exploding into crisis. At CSC, we manage public issues, many with federal and state regulatory implications, to a successful resolution. For specific information regarding our issues management experience, contact us directly.

Crisis Communications

Better to have a crisis plan and not need it than to be without one when it is needed. The whirlwind of activities that complicate the days of most businesspeople, make such a plan easy to set aside and not revisit until a crisis hits. At CSC, we strongly recommend that clients develop a comprehensive crisis plan during “peacetime,” or not while a company is in the throes of crisis. Creating an effective crisis management strategy requires deep thought and a number of actions, including scenario planning and key message development. While it is impossible to predict the specifics of a crisis, CSC can direct clients through a scenario planning process that prepares a company for the most likely crisis scenarios and greatly reduces the amount of work required when a crisis hits. Our crisis communications experience has included product recalls, disaster response, and environmental and public health issues to name a few. For more information on how CSC can help your organization prepare for a crisis, contact us.