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CS Communications [CSC] is a strategic public relations consultancy with deep expertise in issues management and crisis communications. Our mission is to help clients reach business objectives through strategically-driven, proactive public relations. Founded by Chuck Sanger, a public relations strategist and writer with more than three decades of communications experience, CSC is committed to a thorough understanding of clients’ unique business challenges before making strategic or tactical recommendations. The assignments with which clients have entrusted Chuck are as varied as the companies themselves.
With the singular objective of growing and protecting clients’ brand and corporate reputation, he often manages consumer safety issues and product recalls one day, while executing proactive public relations strategies the next. All the work he and his teams have executed on behalf of clients leverage the traditional/digital media mix that is essential to success in today’s communications landscape. Analyzing the unique communications context in which companies find themselves is essential to success.
Practicing the “Art of Reduction”
The CSC aim is to reduce the focus of every client’s communication to such a fine point that missing the strategic target becomes impossible. Following a diagnosis of its clients’ communications challenge[s], CSC employs a four-pillar strategy, each playing a complementary role essential to building a communications foundation critical to supporting clients’ business objectives:
Powering those strategic pillars
Fueling the strategic pillars is one or more of CSC’s core disciplines, within which many other activities fall, depending on clients’ business and communications challenges: